Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads (And any other relevant platforms) to achieve clients’ business objectives.
Monitor campaign performance, analyse data, and implement optimisation strategies to improve ROAS, CPA, CPL, and overall campaign effectiveness.
Develop performance marketing strategies based on client goals, target audiences, budgets, and market trends....
Lead paid media efforts by planning, executing, and optimizing ad campaigns across platforms like Meta and Google (and other relevant digital channels). Ensure each campaign aligns with client goals, delivers measurable ROI, and upholds the company's standards for performance and excellence.
Set up and manage campaigns with precision, maintaining a 99% accuracy rate in structure, tracking, and reporting. Analyze performance data relentlessly to reduce costs, improve targeting, and maximize conversions while consistently delivering high-impact results.
Partner with client managers to provide proactive insights, troubleshoot issues, and recommend strategic actions. Share learnings across the organization to strengthen team performance and build client trust....
Data-Driven Insights & Analytics: Process and analyze campaign data and key e-commerce metrics (e.g., ROAS, ACOS, TACoS). Exercise strong analytical judgment to discern "what is good and what is bad" in campaign performance, providing actionable insights to optimize overall spend and ROI.
Collaboration & Trend Identification: Identify current trends in e-commerce content. Work closely with the Affiliates team to identify winning external content and mirror those strategies onto our Amazon listings.
Reporting & Analytics: Maintain, generate, and present detailed reports on promotional and campaign performance metrics to stakeholders, driving strategic decision-making....
Promotions Planning & Execution: Take full ownership of developing and executing promotional strategies and campaigns. Coordinate seamlessly with the Operations and PPC teams to ensure all promo strategies and executions are carried out accurately and on time.
Data-Driven Insights & Analytics: Process and analyze campaign data and key e-commerce metrics (e.g., ROAS, ACOS, TACoS). Exercise strong analytical judgment to discern "what is good and what is bad" in campaign performance, providing actionable insights to optimize overall spend and ROI.
Content Optimization: Optimize and update keywords (KWs), product descriptions, image assets, and A+ content to maximize organic ranking and conversions....
Plan, execute, and optimise paid advertising campaigns across Meta Ads and Google Ads (And any other relevant platforms) to achieve clients’ business objectives.
Monitor campaign performance, analyse data, and implement optimisation strategies to improve ROAS, CPA, CPL, and overall campaign effectiveness.
Develop performance marketing strategies based on client goals, target audiences, budgets, and market trends....
Bring campaigns to life across your assigned channels, covering audience setup, creative uploads, tracking and QA, with guidance from the Senior Specialist.
Keep a close eye on budget pacing day to day and escalate early if something looks off or an opportunity worth chasing.
Put agreed optimisation plans into action, from bid tweaks and budget shifts to audience refreshes and creative rotations....