Manage and optimize paid advertising campaigns for gaming clients across major overseas platforms, including Google, Meta, TikTok, and Moloco.
Develop campaign strategies, budget plans, and KPI frameworks, including CPI, ROAS, LTV, and retention, based on game genres such as casual games, RPGs, and mini-games, as well as overall business objectives.
Analyze campaign performance using attribution platforms such as AppsFlyer and Adjust, and develop optimization strategies and execution plans aligned with the full game lifecycle.
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User Acquisition
Mobile User Acquisition
Performance Marketing
Mobile App Marketing
Game Marketing
Mobile Game Marketing
Paid User Acquisition
Campaign Optimization
Media Buying
Paid Media
Google Ads
Google App Campaigns
Meta Ads
Facebook Ads
TikTok Ads
Moloco
CPI Optimization
CPA Optimization
ROAS Optimization
LTV Optimization
Retention Optimization
Conversion Optimization
Audience Targeting
Budget Optimization
A/B Testing
Creative Optimization
AppsFlyer
Adjust
Mobile Attribution
Marketing Attribution
Data Analysis
Performance Analysis
Campaign Reporting
Marketing Analytics
Mobile Gaming
Gaming Industry
Game Advertising
Game User Acquisition
App Install Campaigns
App Growth
User Retention
Monetization
Creative Testing
Marketing Strategy
Digital Marketing
Campaign Management
Brand Management
Content Creation
SEO/SEM
Market Research
Team Leadership
Budget Management
Data Analysis
Communication Skills
Client Relations
Develop and implement business development strategies aligned with Company growth and revenue targets.
Identify and evaluate new business opportunities from government agencies, GLCs, private sector organisations, corporate clients and other potential clients.
Monitor market trends, procurement plans and upcoming opportunities.
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Marketing Strategy
Digital Marketing
Campaign Management
Brand Management
Content Creation
SEO/SEM
Market Research
Team Leadership
Budget Management
Data Analysis
Communication Skills
Client Relations