Develop and execute strategic trade marketing plans to drive brand visibility and sales volume across various retail channels, aligning with overall company objectives.
Product & Workflow Discovery: Conduct end-to-end process discovery across internal teams to map workflows, pinpoint operational bottlenecks, and gather technical requirements for digital solutions. Maintain process documentation, runbooks, and system architecture diagrams as solutions evolve.
Develop, implement, and manage digital marketing campaigns across various channels including social media, email, and search engines to drive brand awareness and lead generation.