Develop sales and marketing strategies to ensure alignment with company business goals.
Manage and optimize advertising placements on online platforms (e.g., company website, social media platforms) and offline channels to increase exposure and conversion rates.
Monitor and analyze sales data, market trends, and competitor dynamics, and adjust strategies promptly to respond to market changes.
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Market Research and Analysis: Understanding target audiences, industry trends, and competitor dynamics through market surveys, data analysis, and competitive intelligence.
Strategy Development: Crafting digital marketing strategies including goal setting, positioning, audience segmentation, content strategy, and channel selection.
Content Creation and Management: Producing engaging content such as articles, videos, images, and managing its distribution and updates.
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Research and development managers plan, direct and coordinate the research and development activities of an enterprise or organization or of enterprises that provide related services to other enterprises and organizations.