HubSpot CRM Management: Maintain and update customer profiles, lead statuses, and sales pipelines within HubSpot.Automation & Workflow Optimisation: Set up and refine email sequences, workflows, and automation rules to enhance lead nurturing and customer engagement.Drafting email & WhatsApp remarketing messages in mainly Mandarin via leveraging AI.Constantly leverage HubSpot, Omnisend (Email platform) and WhatsApp as remarketing tools.Lead Segmentation: Organize and segment customer and prospect lists for targeted marketing campaigns and sales follow-ups.Data Clean-Up & Integrity: Regularly audit the CRM to remove duplicates, standardise data, and ensure accuracy for reporting and outreach.Sales & Marketing Support: Assist in creating and assigning tasks for the sales team, ensuring timely follow-ups and tracking customer interactions.Reporting & Insights: Generate weekly and monthly CRM reports on pipeline progress, lead conversion rates, and campaign effectiveness.
Premium Escalation Management:Oversee and manage high-value customer communications, resolving complex escalated issues, transactions, and disputes with professionalism and urgency.
Develop, maintain and optimize wafer test, final test and utilities test programs to ensure robust coverage, yield and efficiency for volume production products.Analyze device behaviour and test data to debug issues, provide test solutions and support CQC containment, MRB/material disposition and customer return investigations.Drive yield improvement and test time reduction from a test engineering perspective.Provide test engineering input and support for material disposition and MRB decisions.Execute cost reduction activities, including insertion elimination, process simplification, and test program optimization.Support CQC (Customer Quality Complaint) activities, including CQC containment test development and release, feasibility study on containment work and test strategy changes.Develop and support test programs for reliability stress readout and RAP tests.Support debugging and root cause finding for customer returns on ATE and production issues.